According to Forbes, social commerce is one of the major trends to watch in 2013. Even social networking site such as Facebook and Twitter have lunged into commercializing their platforms, by setting up gift stores and partnering with major credit card companies.
But before you start the mad dive into every possible social media platform for your store, you should really pause and think about which platform is best suited for your audience and your product. According to Erin Nelson, CMO of Bazaarvoice and former CMO of Dell, it is important that you approach this in a consumer-centric perspective to assess what works best for your customers as well as for your products. For instance, if you are selling clothes, then picture-based social media sites such as Pinterest, Instagram and Facebook works in your favour. Whereas, if you are selling more gadgets or food products, then perhaps you should consider platforms that offer room for description (i.e. Facebook, Blog). If you are selling at a bazaar/flea market, then you could consider using location based social media platform (Facebook check-in, FourSquare) , to attract customers in close proximity to come over. The last thing that you should do is to start a page EVERYWHERE, because it is not only time consuming to maintain each page, you might loose traffic in the midst of diverging them. Stick to one or two that you can work best with.
It is also important to remember that there is no hard and fast rule for ramping up your sales conversion. Social commerce does not guarantee sales, yet, it plays an important role in planting the seed of awareness and cultivating customer relationship that is beneficial to your business in the long run.