You don’t have to crack your brains so hard thinking of an effective marketing campaign when you get your customers involved in marketing!
When your customers are the ones helping you market, there is greater publicity and awareness simply because you’re engaging with your customers and putting their ideas into play. A hype is created around your brand and your business (especially when common folk are involved) because everyone wants to know why and how.
It’s the greater awareness through word-of-mouth marketing that makes campaigns that involve your customers so much more effective.
How do you involve your customers, then?
1. Ask them what they like
This can be done by enabling customers to like or favourite products, or get them to add products to a wishlist.
For example, Citrusox introduces products on their Facebook page. When customers like a particular product, it is a way of assessing their customers’ interest in their products. From there, they can keep track of popular products so they can stock up on these particular products, or create different variations of a certain product that they know their customers like.
To boost sales, you can offer hot favourites on sale (like Herbal Sense did here!) or restock them if they are sold out. This is an effective way to drive traffic to your shop as customers watch their simple act of liking a product culminate into special offers and restocks. Also, they will no longer be disappointed to find their favourite products sold out now that you are aware and have them ready in stock. 🙂
Using hashtags on social media platforms like Instagram, Facebook, Twitter has been an ongoing trend. It is also an easy way to involve your customers in your marketing efforts. We all know how hashtags work – and they are effective in letting new users know what you’re all about.
Being able to view your products through a simple hashtag, your business gets more attention. For example, anyone interested in finding more about Kaifiyyah’s products can simply click on the hashtag #kaifiyyah to see all the pictures tagged as such – by the merchant or by happy customers themselves!
More importantly, when these hashtags are used by your customers, along with their reviews and first-hand information on how they use your products, not only does it drive more traffic to your shop, it also serves to inspire customers and future customers to want to purchase your product in order to be part of the hashtag.
For added customer involvement, make it a point to frequently check hashtags on your shop to see what customers are saying about your products and upon doing so, leave them a comment, give them a like or a shoutout by featuring them on your social media platforms to acknowledge and thank them for their purchase and increased publicity for your products.
Here, Kaifiyyah features a happy customer on their Facebook page to thank her for her support. This makes customers feel appreciated and acknowledged, which will inspire others to take pictures of themselves in Kaifiyyah’s products, hashtag or tag Kaifiyyah so as to stand a chance to be featured as well.
3. Get them to create
Many companies have gotten customers involved by asking them to create a video, design an image and etc to market their brand. Not only is this an active engagement with your customers, it also creates a hype and generates interest around your brand when people notice others making something related to your business.
Belkin and Lego’s marketing campaign proved to be successful as they featured a lot of creative and unique user-generated content on their website, which encouraged customers to hashtag and show off their creations on Instagram.
Not only can you pick your favourites and feature them, you can also get your customers to vote for their favourite creative marketing campaign ideas and/or products. This way, you can be assured that your marketing campaign effectively reach your target audience and be well-received as well. Also, customers will feel recognised for their creativity, which in turn builds more loyalty and increases the rate of customer retention.
What are you waiting for? Get your customers involved in your marketing campaigns and watch the power of referral marketing unfold as you experience higher traffic towards your shop coupled with an increase in sales!