Being a brand new business owner, the lack of experience may lead to detrimental mistakes. Anything you do can make or break your business.
Even if you’re careful and well-equipped, a list of things NOT to do will always come in handy, right?
And thankfully, we’ll be doing just that! Here are some no-nos you should avoid when you’re starting an online business:
1. Having the “Customers will come” mentality
The truth of the matter is – customers will not come if you do not make the effort to actively promote your shop. Even if you are selling highly differentiated, one-of-a-kind products, reality check: you’re probably the millionth new site on the web and no one’s going to find you if you don’t put yourself out there.
As a startup, it is important to consistently promote yourself. Whether it’s through social media channels, or other means of advertising, it is necessary to ensure traffic is driven to your otherwise unknown shop.
Some ways to bring in customers are to engage social media influencers, or to go through the press. Of course, identify your target audience and research on the channels they frequent in order to accurately decide which are the best platforms to use to promote your shop.
One of the more prominent channels is through Facebook. Why? According to Facebook, marketing through them is more focused on content sharing, which creates a viral marketing effect.
Tackthis’s Share Promotion tool allows you to employ Facebook in your promotional methods and it’s not only easy to use, you will see more unique visitors come streaming in.
2. Jack of all trades, master of none
When you’re starting out, it’s normal to feel excited and you’d probably want to try selling many different products at once, or trying to reach out to many different markets and employing a variety of channels as well.
However, this may divert your attention from important details and chances are, you’ll find yourself juggling too many things and eventually end up dropping one, two, or even all of them.
At the end of the day, the question your customers may ask is: what exactly is your niche?
This is why it’s imperative that you focus on your strengths and your unique selling point(s), instead of trying to diversify so early in your business.
3. Missing out on the little details
Naturally, when you’re starting out, you’ll be focusing on your products and your shop’s reach a lot more than the intricacies like your backstory, your values, your contact details and etc.
As mentioned in a post previously, the lack of such information makes you lose credibility and trust, and the turning rate of visitors to customers falls as a result.
In addition, the lack of a company logo makes your shop appear less inviting. It’s the first impression you leave on visitors – so it is a deciding factor for visitors if they should stay on or leave your shop.
You can design your own logo, and upload it easily on your admin dashboard. Additionally, customize where you want you logo to appear on your site with Tackthis’s user-friendly themes.
These are some errors to evade when you’re starting out. Of course, as your business grows, there are many other things to note and other mistakes you should avoid, but we’ll leave that for another time!
Good luck for now!