Think of the Internet as a kid with ADHD on a sugar rush. It never sleeps, it changes every single day and most importantly it almost impossible to define the Internet Landscape. With such ephemeral trends, what we can only hope that there is some sort of guidance to help us maximize our hits and minimize our misses. While there are no hard and fast rules about how to properly engage the social media, there are existing research about past and the projected trends in the future.
Technorati Media, has recently launched it 2013 Digital Influence to provide some insights into brand marketers, here are some of the key points raised:
1) Increase in Social Spending (i.e. Bloggers and Influencers)
Sixty percent of brand marketers predict an average increase of 40% in social spend for 2013. Meanings companies would more likely assign a greater budget towards recruiting the help of bloggers and other influencers, than that of the conventional digital advertising.
2) Goal-oriented Social Media Marketing
More than half of brands Technorati surveyed (i.e. 75 out of 150 top brands) say they have “earned” media goals, and that those goals fall in the categories of Facebook likes/fans, website traffic, Twitter followers and landing page visits. If you have been aimlessly trying to engage social media, perhaps it is time to set specific goals and targets for your site!
3) Most Trusted Online Sources
Survey findings indicate that many consumers are turning to blogs when looking to make a purchase. Blogs were found to be the third-most influential digital resource when making purchases. It is one of the fifth most trustworthy source overall for information on the Internet. Hence an effective way for you to tap on this trend would be to build good relationships with established bloggers and opinion leaders to reach out to your consumers.